AMANDUS KAHL: international communication for a cross-sectional technology

AMANDUS KAHL is a globally operating mechanical and plant engineering company specializing in pelletizing, and is now in its third generation of family ownership. Before our collaboration with additiv, we faced the significant challenge of digital communication and building our international image. AMANDUS KAHL is a company that has been on the market for many years, but operates somewhat under the radar. additiv supports us in the areas of strategy consulting, trade press relations, and content creation.

International communication is crucial, as AMANDUS KAHL exports over 80% of its products. Topics that might be relevant in one region today and in another tomorrow make it extremely important that we maintain a presence, position ourselves effectively, and ensure we are easily found. This naturally requires a partner on equal footing who can effectively position us internationally in the trade media.

The biggest success with additiv was the revival of our KAHL group journal, a publication that is highly relevant not only for AMANDUS KAHL, but for the entire group, both internally and externally. So, I really have to say, the collaboration with additiv works flawlessly. I would describe it as additiv possessing the technical know-how to understand and internalize our product portfolio, and of course, they also have this familiar atmosphere similar to AMANDUS KAHL. And this combination of both things works wonderfully and really facilitates the collaboration.

The success is visible in the increased inquiries we receive and the feedback we get through various media regarding the high-quality content. We are perceived as having a greater presence. Through the collaboration with additiv, we have developed a successful communication strategy that we intend to expand over the next few years, and which also helps us to increase sales, quite clearly.