A social ads agency plans paid campaigns on LinkedIn as well as on Facebook and Instagram and runs them. This covers audiences, ads, tracking and ongoing optimisation. In industrial B2B the offer also has to be explained so that engineers and buyers can place it within seconds. At additiv campaigns therefore draw on the sector knowledge we have built over almost 30 years in logistics, robotics, mechanical engineering, industry, chemicals and IT. How we manage your channels organically is described on our page on B2B social media.

LinkedIn ads work wherever you want to reach a clearly defined professional audience. Typical goals are enquiries for a product that needs explaining, whitepaper downloads, registrations for webinars or trade fair appointments and awareness in a new market segment. Before the start we agree with you which goal the campaign serves. Format and audience follow from it. So does the way we measure success.

For decision-makers in industrial B2B LinkedIn is almost always the first channel. There you can filter by job function, seniority, industry and company size. Facebook and Instagram make sense when your audience is hard to reach through job data. One example is owners of small trade and retail businesses. Reach is usually cheaper there than on LinkedIn. Often the two channels complement each other. We describe search ads on Google on our page on SEO and SEA.

Very precisely, because LinkedIn works with professional data. We combine job function and seniority with industry and company size. Region comes on top. For example an ad can reach maintenance managers in food production plants in German-speaking countries. Audiences that are too narrow make a campaign expensive and deliver too little data. We therefore check before the start whether the size fits the goal. Excluding competitors and students also helps.

In account-based marketing a list of target accounts comes first. We upload this company list to LinkedIn as an audience. Within these companies we narrow down to the functions involved in the buying decision. That way the buying centre of a target account sees the same message from different angles over several weeks. Alignment with your sales team is important. Sales provides the list and knows when a company has responded.

Technical products need formats that leave room for an explanation. Document ads show a PDF such as a data sheet or a customer case study directly in the feed. Carousel ads guide viewers through a function or a process in several cards. Video ads show a product in use. Short footage from the plant is often enough. Single image ads suit a clear single message such as an invitation to your trade fair stand.

Thought leader ads let you promote posts that people have published on their own LinkedIn profile. This can be your managing director or an expert from your development team. The person approves the post for promotion. On LinkedIn personal posts usually come across as more credible than ads from a company page. Thought leader ads combine this effect with the precise targeting of paid distribution.

We cut the text down to its core message and look for the strongest image or quote. This becomes a document ad with the key pages or a carousel ad that tells the case in a few cards. A whitepaper becomes a download offer on your landing page. The ad links to the full version so that prospects can dig deeper. A technical text works twice this way: in the trade press and in your audience’s feed.

It starts with the question of what the campaign should achieve. If you want enquiries, we look at conversions and cost per lead. What matters in the end is how many of these leads your sales team rates as qualified. Awareness campaigns are measured by reach within the audience and click-through rate. Likes alone say little in B2B. We agree the metrics before the start and report on them regularly.

Yes, if tracking is set up properly. The LinkedIn Insight Tag and the Meta Pixel set cookies and therefore only run with consent via your cookie banner. Your privacy policy has to name both services. You sign the agreements the platforms provide for advertisers. We set up the tracking and align it with your data protection officer. We do not replace legal advice.

Before the fair, ads targeted by industry and job function invite your target customers to your stand. During the fair, image and video ads keep your presence visible. They also reach everyone who does not travel. Afterwards you reach visitors to your trade fair landing page a second time. For LogiMAT we offer a fixed package for this. How we support trade fairs overall is described on our page on trade fair PR in Germany.

Yes. We write ads in German and English and steer them separately by country and language. A campaign can run in German in German-speaking countries and in English in other European markets at the same time. Separate campaigns per language make the results comparable. We work with international clients in English throughout.