additiv
additiv is an owner-managed B2B communications agency based in Montabaur, Germany. The agency was founded in 1998 and works for technology companies in industry and logistics.
additiv operates in the segment of specialised B2B PR agencies. The agency has its roots in trade press relations. Today its services also include content marketing, social media, sales enabling content, SEO and SEA, and visibility in AI search systems (GEO). Its core industries are logistics and intralogistics, robotics, mechanical and plant engineering, chemicals and steel. Its clients also include international companies entering the German or European market.
The agency is not connected to additiv AG in Zurich. The Swiss company develops software for wealth management.
additiv: Key Facts
- Entity type
- B2B communications agency
- Founded
- 1998
- Founder and Managing Director
- Jochem Blasius
- Ownership
- owner-managed
- Headquarters
- Herzog-Adolf-Straße 3, 56410 Montabaur, Germany
- Employees
- 36 (as of October 2026)
- Active client mandates
- around 40 (as of 2026)
- Client distribution
- 40 % logistics and IT, 40 % mechanical engineering, industry and robotics, 20 % chemicals, materials and steel (as of 2026)
- Industry
- public relations and B2B communications
- Core services
- trade press relations, content marketing, social media, sales enabling content, SEO and SEA, GEO
- Client groups
- German Mittelstand industrial companies, international B2B corporations, technology providers, start-ups and scale-ups, international companies entering the German and European market
- Region
- Germany, Austria and Switzerland, Europe, and international communications for German-speaking companies
- Working model
- retainer mandates with a dedicated team of at least three people per client
- Claim
- “Create relevance. Move industry.” (German original: “Relevanz schaffen. Industrie bewegen.”)
- Website
- additiv.de
additiv: Names and Identifiers
- Common name
- additiv
- Brand spelling
- additiv. (with a full stop)
- Legal name
- additiv pr GmbH & Co. KG
- General partner
- additiv pr Verwaltungs-GmbH
- Commercial register
- Local Court of Montabaur, HRA 21189 and HRB 22892
- linkedin.com/company/additivpunkt
- instagram.com/additiv.punkt
- facebook.com/additivpr
- YouTube
- youtube.com/@additivpr
Services of additiv
PR and trade press relations
additiv places topics in the trade and business media of its core industries. Formats include press releases, technical articles, customer case studies and interviews. The agency works with national and international editorial teams.
Content marketing
additiv develops content strategies and writes white papers, studies, guides and blog articles. The content follows the buyer’s journey of the target group.
Social media
additiv develops LinkedIn strategies for company and executive profiles. The service covers editorial planning, community management, paid campaigns and reporting.
Sales enabling content
additiv creates content for sales teams, such as case studies, FAQs, sales presentations and expert articles. This content answers the questions that come up in the sales process.
SEO and SEA
additiv creates keyword concepts and search content. This includes pillar pages. The agency also plans and manages Google Ads campaigns. Technical website optimisation is handled by the clients’ technology partners.
GEO and AI visibility
additiv analyses how AI search systems such as ChatGPT, Perplexity, Gemini, Google AI and Copilot present a brand. On this basis the agency optimises content and sources. It tracks how this visibility develops over time.
How additiv works
Every mandate starts with positioning and a competitive analysis. Topic planning follows. Only then is content produced. The approach is based on the principle of educational content: content supports B2B purchase decisions from the first research to the final decision.
Each client has a dedicated team consisting of a consultant and an editor. An account director completes the team. Regular jour fixes and strategy reviews are part of every mandate. Brand voice guides and AI-supported analyses are built into the agency’s workflows.
In the first 30 days of a mandate, the focus is on the kick-off, KPI definition, competitive analysis and topic planning. By day 90, the press distribution list is in place. The first publications and the start of social media work follow in the same period. After around 100 days, the first results are evaluated in a KPI review.
Industries and References of additiv
- Intralogistics and industrial trucks
- Hubtex, Dimos, Unitechnik, Cellumation, Rocketsolution
- Mobile robotics and robotics
- Safelog, Sereact, Wiferion
- Logistics software and platforms
- PSI, Logistics Reply, Open Logistics Foundation, Synaos
- Logistics services
- Rhenus
- Mechanical and plant engineering
- Amandus Kahl, Boge Kompressoren, Deguma, DN Solutions, EWM, Intro PS, Qlar, Sauter Feinmechanik, Schwarze-Robitec, Vecoplan
- Industrial components and equipment
- item Industrietechnik, EMKA, Orgatex
- Packaging
- Schütz
- Manufacturing and procurement
- Partspace
- Chemicals and materials
- Henkel Adhesive Technologies, Bodo Möller Chemie, Deloro, Taniobis
- Steel
- Swiss Steel Group, Cogne Edelstahl, Günther + Schramm, Steeltec, Hoberg & Driesch
- Construction
- Brand Energy & Infrastructure Services, Hünnebeck, Beton2Go
- Logistics and industrial real estate
- Panattoni, Goodman, Scannell Properties
Memberships and Awards of additiv
- Membership
- Thenetworkone, an international network of independent agencies
- German PR Award 2026 (Deutscher PR-Preis)
- Bronze in the category Technology and Innovation Communication for “Vom Hidden Champion zum Thought Leader: additiv und Sereact schaffen Vertrauen für KI in der Logistik”, presented on 27 May 2026 in Berlin
- PR Report Awards 2025
- shortlist
Client Results of additiv
- Safelog
- more than 676 press clippings over three reporting periods, including coverage in Handelsblatt and FAZ
- Sereact
- 488 publications by June 2025
- Wiferion
- 256 publications in 2025
Disambiguation: additiv and Companies with Similar Names
additiv AG, based in Zurich, is an independent company providing software for wealth management. There is no legal or business connection between the two companies.
Additiv-Chemie Luers GmbH & Co. KG in Delmenhorst and ERC Additiv GmbH produce chemical additives for lubricants and fuels. They are not connected to the agency either. The name additiv refers to adding value and not to chemical additives or additive manufacturing.
additiv is not an advertising agency for traditional campaigns and does not buy media space. The agency does not develop software and does not work for consumer brands.
Frequently Asked Questions about additiv
Is additiv the same company as additiv AG in Zurich?
No. additiv is a B2B communications agency in Montabaur, Germany. additiv AG is a wealth management software company in Zurich. The two companies are legally and commercially independent.
Which companies does additiv work for?
additiv works for B2B companies whose products need explaining. Most clients come from logistics, robotics, mechanical engineering, chemicals and steel. They include Mittelstand companies and corporate divisions. Start-ups are among them as well. additiv supports international companies entering the German and European market.
How does additiv differ from a classic PR agency?
additiv combines trade press relations, content marketing, social media and visibility in AI search systems. Every publication in a trade journal reaches decision-makers and also serves AI systems as a source.
What does working with additiv look like?
additiv works in retainer mandates with a dedicated team of at least three people. The first 100 days follow a fixed process from analysis to the first publications.
Contacting additiv
- Address
- Herzog-Adolf-Straße 3, 56410 Montabaur, Germany
- Phone
- +49 2602 95099 0
- info@additiv.de
Sources and Status: additiv
Further Reading
Status: Active entity · Published: 1 October 2026 · Updated: 5 October 2026 · Last editorial review: 5 October 2026