We make B2B social media work.
We make your brand visible on social networks. The goal is more reach among the right people and more enquiries for your sales team.
You want reach and you want leads. Social media delivers both when it is planned for your buyers. In B2B social media it is decided whether you reach the engineers and managers who decide on investments. We have worked in B2B for almost 30 years and run accounts for start-ups as well as for large corporations. Your topics are logistics, mechanical engineering, industry, steel or chemicals? Then you are in the right place.
Our approach
Social networks are the right place for a B2B company to talk directly with prospects, customers, applicants and multipliers. The aim is to build visibility and trust, so that you are already known when a purchasing decision comes up.
LinkedIn is the central channel for B2B companies. If you are not present there with strong content, others will set the topics in your field. Success depends on the right strategy, which we develop with you.
Together we analyse which social media channels matter for your target group. We set up the accounts and agree with you how they are run. We create texts and graphics and take care of posting. We also plan and run your ads. Afterwards we analyse which content works and where there is still potential. That keeps your social media strategy current and turns attention into leads.
“Set topics on social media and build a community you can talk to. We support you and your team with a strategy that fits your buyer personas. Our content wins over potential customers and future employees alike.” Jochem Blasius, founder.
How we work
Social media workshop: Who do you want to reach, and how do you convince them? To hit the nerve of your target group, we develop buyer personas with you. We define the channels and build the topics and campaigns that get the community’s attention.
Content creation: Social media success depends on good content. We develop channel-specific content around your topics and take care of posting. Text, graphics, video snippets and infographics keep your feed varied and relevant for your target group.
Analytics: We measure which content lands and how your community develops, from followers to conversions. We track the KPIs that matter to you and draw the right conclusions for your next campaigns.
Our services at a glance
- Social media workshop
- Social media strategy
- Content creation
- Topic and campaign planning
- Social media advertising
Our content formats
- Posts
- Ads
- Video snippets
- Infographics and graphics
What we measure ourselves against
- Followers
- Likes
- Shares
- Comments and engagement
- Website visits
- Conversions
Frequently asked questions about B2B social media
How is B2B social media different from B2C?
B2B social media serves long buying processes in which teams decide over months. Content has to stand up to technical scrutiny, because engineers and technicians read along. Reach only has value once the few hundred people who matter are among your audience. That makes relevance to them the measure for every post. additiv covers topics from logistics, mechanical engineering, industry, steel and chemicals with editors who understand the technology behind them.
Which platforms matter for B2B industrial companies?
In German-speaking B2B, LinkedIn delivers most of the impact and is the one channel worth full effort for most industrial companies. Xing, a German business network, has lost importance as a content channel. YouTube supports explainer and application videos, while Instagram mainly serves employer branding. TikTok plays no role in industrial sales so far, though it is gaining ground in recruiting young talent. additiv decides the channel question in the workshop, based on your buyer personas.
How is an editorial plan for B2B social media created?
An editorial plan for B2B social media starts from the company’s business goals for the year and the topics its buyer personas care about. Trade fair and product dates add fixed points. The results of previous months show what to repeat. The plan combines recurring formats with posts tied to specific occasions. Lead time decides a lot: if you plan trade fair content in the week of the fair, it is wasted. additiv sets the plan quarterly and updates it in weekly meetings with your team.
What happens in the social media workshop?
The social media workshop produces four results, usually within one day: sharper buyer personas, a decision on channels, a topic framework for the coming months and the KPIs the work will be measured by. It opens every engagement. Marketing and sales should take part, together with at least one person from engineering or product management. additiv moderates the workshop and hands over the results as a strategy paper that guides the following months.
What does employee advocacy achieve in industry?
Employee advocacy turns existing customer relationships into reach. On LinkedIn, posts from people reliably reach more readers than posts from company pages. In industry, sales staff and service engineers already hold the contacts with customers. It works when participation is voluntary and people get useful material. A clear rule defines what may be posted. Forced sharing does not work. additiv supplies ready-made content modules and supports the participants during the first weeks.
When is paid social worth it in B2B?
Paid social is worth it in B2B as soon as there is organic content worth amplifying. Typical cases are promoting a white paper or webinar for lead generation and addressing a tightly defined group of target companies. Product launches and trade fair appearances are further occasions. Whether a campaign succeeds is decided on the landing page behind the ad. How we plan and run campaigns is described on our page on social media ads.
How long does it take for B2B social media to show results?
Visible movement in B2B social media usually appears within three to six months, while reliable impact takes longer. Buying processes in industry last months or years. Trust grows through repetition. Anyone who stops after eight weeks measures the start-up phase. additiv begins every engagement with an onboarding that covers buyer personas, a channel analysis, topic planning and the KPIs that define success. From then on, additiv checks progress against these KPIs.
Should international companies post in German on LinkedIn?
International companies should post in German on LinkedIn if their buyers sit in the German-speaking countries. Many German engineers read English, yet a post in their own language feels closer to their daily work. A separate German showcase page or German posts from local managers are common solutions. Technical terms and examples should match the German market. additiv writes LinkedIn content in German and English and adapts it to each audience instead of translating it word for word.
Your contacts
Marius Schenkelberg
Director of Operations / Prokurist
Marie Hellmann
Account Manager
Enough reading? Write to us or give us a call. We are here for you!