Video content as part of your lead strategy.

Video reaches people emotionally and informs them at the same time. Moving images can strongly influence a customer’s purchasing decision. We produce high-quality video formats that engage your buyers along the sales funnel.

Our approach

Customer case study, product presentation, how-to or interview: our video content helps you reach your buyer personas precisely. We develop the concept and produce the video. Video also supports your search visibility, on your own website as well as on YouTube.  

Icon compass

Video strategy: We think across channels and know which stories matter to your buyer personas. Our video editors are industry specialists who know your sector. We prepare storyboards and shooting schedules. The cost plan comes with them. Every step is aligned with the agreed goal.

Icon gears

Video production: We work with long-standing production partners and professional equipment. Our editors accompany every shoot so that the technical content is right in the final cut.

Icons for social media: smiley, thumbs up, heart and hashtag

Distribution: Targeted seeding increases the reach of video as well. Video snippets work on social media. Full videos can be embedded in blog posts and customer case studies. They also work in emails. For us, video is always part of a cross-channel campaign.

Our services at a glance

Icon hero, symbol for additiv as a sparring partner rather than a text factory
  • Consulting and concept
  • Preparation of the shoot and the location
  • Camera crew and camera equipment
  • Editorial support during the shoot
  • Editorial support during editing

Our content formats

Icon monitor
  • Product videos
  • Explainer videos
  • Application and customer case study videos
  • Interviews
  • Social media content and video snippets

Your contact

Niklas Kroth, contact for mechanical engineering communication at the PR agency additiv

Niklas Kroth

Account Manager

B2B video marketing for industry