We are the LinkedIn agency for industry.

A B2B LinkedIn agency plans and runs a company’s presence on LinkedIn with the aim of reaching decision-makers and generating enquiries. For industrial companies this involves four building blocks: clear positioning, technically sound posts, targeted LinkedIn Ads and reporting linked to sales. additiv has worked with companies from intralogistics and mechanical engineering for almost 30 years and brings the technical understanding that makes the difference in these sectors.

You can recognise a good LinkedIn agency for industry by one thing above all: it can explain your technology without you having to rewrite every post. When choosing, look for references from your sector with concrete figures, an understanding of long decision paths in the buying centre and reporting that goes beyond followers. additiv comes from technical B2B communication and won Bronze at the Deutscher PR-Preis 2026 (German PR Award). In 2026, additiv also won the Deutscher Agenturpreis 2026 (German Agency Award) in the B2B / PR category with its case for the Open Logistics Foundation.

The cost of a LinkedIn agency has two parts: the fee for strategy and content, and the media budget for LinkedIn Ads, which goes directly to LinkedIn. The level of the fee depends on the number of posts, the number of profiles managed and the scope of the campaigns. additiv works on a retainer model. We plan the media budget with you on the basis of your target accounts and campaign goals.

Yes, additiv plans and runs LinkedIn campaigns for B2B companies, from defining the audience to ongoing optimisation. We choose the format according to the goal: document ads for whitepapers and studies, lead gen ads for enquiries directly on LinkedIn, thought leader ads to amplify posts by senior managers and video ads for applications. Success is measured by cost per lead and the quality of the contacts. The ad creatives come from the same team that writes your organic posts.

On LinkedIn you reach target companies most precisely through account-based marketing (ABM). The campaigns run on a fixed list of companies. We combine three levels of targeting: company list, job function (such as engineering or purchasing) and region (German-speaking countries or individual export markets). We also adapt the message to the role. A plant manager asks about availability, a buyer about total cost. additiv works with buyer personas that we sharpen in a workshop for every client and review in the reporting.

additiv positions managing directors and experts on LinkedIn with their own topics and their own tone of voice. We align the rhythm of their posts with the company page. The basis is an interview from which we derive viewpoints and examples from practice. The result is posts in the person’s name, which they approve and publish themselves. This is how we built CEO posts with editorial depth for Sereact. The Sereact campaign won Bronze at the Deutscher PR-Preis 2026 (German PR Award).

In industry, LinkedIn content works when it shows real applications and teaches professionals something. At Wiferion the strongest formats were explanatory carousels, real photos from production and operation, and short videos. At Hünnebeck one recurring topic carries a lot of reach: safety on the construction site. Trade fair announcements and plain reposts reach few people. additiv derives topics from sector knowledge and the questions sales hears, so that every post carries a message that stays with the audience.

You optimise a LinkedIn company page by getting four points right: a description that clearly names services and sector, complete details on location and contact, up-to-date references and case studies, and regular posts on your company’s core topics. A meaningful cover image and a tagline that sums up your positioning complete the page. A strong company page is the foundation for everything else. That is why additiv runs this check at the start of every LinkedIn engagement.

On LinkedIn in B2B, the first realistic results are more visibility among the right contacts and more conversations. Measurably more enquiries follow later. additiv therefore assesses three levels: reach within the target group, interaction from decision-makers and enquiries or leads from campaigns. You see the first reliable figures after about three months. Over time it is above all reach that grows. Since we started looking after it, Hünnebeck’s company page has gained 70 % more followers and 1,652 % more impressions, EWM’s 60 % and 914 %. Engagement rates lie between 6.7 and 10.1 %.

A LinkedIn agency pays off if your team lacks time or campaign experience. Many industrial companies have one person who is responsible for marketing and social media at the same time. A shared editorial team has proven its worth. At Hünnebeck we write around 100 posts a year and marketing contributes about 40 of its own, all through one shared editorial plan. Your team provides expertise and approvals. additiv provides strategy, texts, templates and campaign management. The knowledge stays in house. The work runs at a steady pace.

Yes, additiv supports sales teams with content they can share on LinkedIn and use in conversations. This includes posts on typical customer questions, short application examples and campaigns aimed at the companies your sales team is currently talking to. We coordinate regularly with your sales team so that topics and target accounts match. Training programmes for sales teams are not part of our offer. The basis is the buyer personas we sharpen together in the workshop.

Working with additiv starts with a kick-off on site. A tour of your production is often part of it. Then follow a workshop on target groups and topics, a check of your company page and the most important profiles, and an editorial plan for the first months. After three months we look at the figures together and adjust. From then on we work together digitally at a fixed rhythm, with a long-term perspective. We do not take on short-term one-off campaigns.

Yes. additiv looks after industrial companies across Germany, Austria and Switzerland and runs LinkedIn campaigns in German and in English. Our team of 36 people is based in Montabaur and works digitally with clients in every region after the kick-off. For international companies we plan campaigns with language and location targeting and write posts in German wherever your buyers expect German. Strategy and reporting we discuss with you in English. If you are new to the German market, our page on market entry in Germany shows how LinkedIn and the German trade press work together. When markets outside Europe come into play, we draw on Thenetworkone, our international network of independent agencies.

Yes. Systems such as ChatGPT, Perplexity and Google AI Mode use LinkedIn content as a source for their answers. In our own monitoring we have found LinkedIn company pages, posts and LinkedIn articles cited as sources in five AI systems. Three things increase the chance that your company appears in AI answers: a complete company page with a clear description, recurring specialist topics and consistent details on your name and services. If you like, we check regularly which AI answers already mention your brand.