Your AI PR agency in Germany
German industry doesn’t buy a demo. It buys trust.
As an AI PR agency in Germany, additiv helps industrial AI companies get known by the people who buy from them: in the German trade press, on LinkedIn, on Google and in AI assistants such as ChatGPT and Claude. We work for AI vendors from outside Germany that want to sell to German manufacturers and logistics operators. They want proof that a system runs in production, and they look for it in the trade media they read every week.
additiv at a glance
additiv is a German PR agency for AI companies in industrial AI and robotics, and for vendors of industrial software. We combine trade press relations with business press, LinkedIn and visibility in AI answers. In the trade press, that means titles such as Automationspraxis, a German trade magazine for automation. Our work for the AI robotics company Sereact had resulted in 488 articles by June 2025, including coverage in Handelsblatt, a German business daily. The campaign won Bronze at the Deutscher PR-Preis (German PR Award) in 2026. Your headquarters reads every report in English. German editors receive texts written in German from the first line.
Since 1998 in German industry
We know the sectors you sell into: intralogistics, robotics, mechanical engineering and automation. No brief starts from zero.
German and English
Your team can stay in English with us. Press releases and articles for German media are written natively in German.
Planned around your milestones
We plan the first placements around your next launch or trade fair, so your headquarters sees results early.
Some of our technology clients
We work for B2B technology companies in robotics, industrial software and intralogistics. In AI robotics, we supported Sereact. Today our clients include PartSpace, an AI platform for technical procurement.
How we make industrial AI visible in Germany:
Trade press that builds trust
German manufacturers are cautious buyers. They want to know whether a system already runs in series production. That is why we start with the trade press. Production managers trust a case study with figures from a real plant. Editors at German trade titles ask for exactly that: concrete applications.
- Press releases on products, customers and partnerships, written in German and pitched to the right editors
- Case studies and bylined articles in titles such as Automationspraxis, Robotik und Produktion (a magazine for robotics in manufacturing) or Logistik Heute (a logistics magazine)
- Editor briefings, so journalists know your company as a source
Launches and funding news in Germany
A product launch or funding round is the moment the German market pays attention. We time the announcement so that trade press and business media pick it up in the same week, in German and in English. Your LinkedIn channels follow the same schedule.
- German launch communication with press release, feature article and editor meetings
- Funding announcements coordinated with your international press work
- Go-to-market messages your German sales team can use as well
Thought leadership for founders and CTOs
When German buyers assess AI, they also assess the people behind it. We help your leadership become voices that German editors quote.
- Bylines and interviews in German trade and business media
- LinkedIn ghostwriting in German and English, agreed with your founder or CTO
- Speaking slots at German conferences and trade fair forums
Trade fairs such as Hannover Messe and LogiMAT
For many AI vendors, a German trade fair is the first time they meet customers face to face. Whether visitors stop at your stand is often decided weeks earlier, in the trade fair previews of German media. We pitch your topics for those previews and book editor meetings at Hannover Messe and LogiMAT. Robotics vendors add automatica in Munich. More on our approach: Trade fair PR in Germany.
Your entry into the German market
German editors and buyers expect a local voice and references they recognise. Translated brochures from headquarters rarely provide either. We act as your communications team in Germany, from the first market analysis to regular coverage. Read more on our page Market entry Germany.
AI visibility: be named when buyers ask ChatGPT
A plant manager looking for a vision system or a picking robot now often starts with a question to ChatGPT or Claude. When the question is in German, the answer draws on German-language sources. If your company is missing there, it is missing from the shortlist. We track which buyer questions bring up your company and add German content where it is missing. Details on our page GEO and AI visibility.
Results from our work
Sereact: from unknown deep-tech start-up to a voice for AI in logistics
AI robotics and embodied AI | Press relations and thought leadership
By June 2025, our work had produced 488 articles. Coverage moved from the trade press into leading business media such as Handelsblatt and FAZ (Frankfurter Allgemeine Zeitung, a German national daily). Today, editors ask CEO Ralf Gulde for comment when AI in logistics is the topic. In 2025 the work was shortlisted for the PR Report Awards with the embodied AI project, and in 2026 it won Bronze at the German PR Award.
Read the Sereact case
How we start together
1. Introductory call (15 minutes)
We discuss your product and your target customers in Germany. We also ask about your next milestone, such as a launch or a trade fair.
2. Situation analysis
We check how German trade media and AI assistants present you today. We do the same for Google and look at where your competitors stand.
3. Positioning and content plan
We agree on the story you tell in Germany and the media where it should appear.
4. Retainer
A dedicated team writes and places your content. Every month you see what has been published.
This could be your team
We bring consulting and editorial work under one roof. Your fixed PR consultants know your product and do not need a new briefing for every call.
Jan Leins
Senior Account Manager
Niklas Kroth
Account Manager
FAQ: AI PR agency in Germany
What does a PR agency for AI companies do in Germany?
A PR agency for AI companies makes AI vendors known to German customers and investors. At additiv, the focus is industrial AI, from robots in the warehouse to AI on the production line. We write press releases and articles in German, place them in trade and business media, build your founders’ profile on LinkedIn and work on how AI assistants such as ChatGPT describe your company.
Which AI companies does additiv work with?
Companies whose AI works in factories and warehouses: AI-powered robotics, vision systems, software for production and intralogistics, and platforms for manufacturing and procurement. Healthcare AI and fintech are not our field.
How do you get an AI company into the German trade press?
We find the stories German editors care about: applications in real operations and measurable results at customers. We turn them into case studies and bylined articles. Editors also get interviews with your experts on request. We know the editors at Automationspraxis, Robotik und Produktion, Logistik Heute and DVZ, a German logistics newspaper, and we pitch topics to them directly.
How is German trade press different from US or UK tech media?
German trade media are specialised and read closely by engineers and buyers. Editors expect facts from real applications and a German-speaking contact who can go into technical detail. Product news without a customer story rarely runs. That is why we write a separate version for each title.
How should an AI company announce a funding round in Germany?
With a German press release that explains which problem the money solves and which customers already use the product. We coordinate timing and embargo with your international announcement and offer selected German business and trade media an interview in advance.
How do you support an AI product launch in Germany?
We plan backwards from the launch date: messages and press release, advance briefings with selected editors, a feature article and a LinkedIn series. If the launch falls on a trade fair, we link it to the press meetings there.
How do you build thought leadership for AI founders and CTOs?
We look for topics where your leaders know things the market has not yet heard. We turn them into bylines and interviews. For LinkedIn, we write the posts and you approve them. Speaking slots at German conferences add reach.
How much does an AI PR agency in Germany cost?
Sensible PR retainers for AI companies start at EUR 3,000 to 5,000 per month. A retainer usually combines several elements, such as press relations, LinkedIn, website content and AI visibility. We define the exact scope in the introductory call.
Which AI references do you have?
Our best-known AI reference is Sereact, a provider of AI-powered robotics for intralogistics. Our work for Sereact produced 488 articles by June 2025, and the campaign won Bronze at the German PR Award in 2026. Today we work for PartSpace, an AI platform that reads technical drawings and helps mechanical engineering companies cut what they pay for parts. Our technology references also include Synaos and Peakboard.
Do you work in English and German?
Yes. You can work with us entirely in English. Every press release and article for the German market is written natively in German, and we deliver English versions for your international channels. International tech media in the US or UK are not our focus.
How do you use trade fairs such as Hannover Messe for AI companies?
The press work starts well before opening day, when German trade media put together their fair previews. During the fair, we arrange editor meetings at your stand. Afterwards we follow up the contacts you made with reports and case studies.
How does an AI company show up in ChatGPT and Claude in Germany?
AI assistants base their answers on sources they consider trustworthy, including trade articles and industry portals. Company websites count as well. For German questions, German-language sources carry particular weight. We check which sources the systems cite for your topics and work to get your company into them, through press work and through content on your website.
What does the EU AI Act mean for your communication?
The EU AI Act sets obligations for AI systems according to their risk. For communication, this means statements about safety and transparency must be accurate and consistent with your technical documentation. The same applies to the limits of use. We agree such statements with your experts. Legal review stays with your lawyers.
How do we get started?
With a 15-minute introductory call in English. We then prepare a short situation analysis and a proposal. You can request a call using the form at the bottom of this page.
Enough reading? Write to us or give us a call. We are here for you!