Henkel Adhesive Technologies: communicating complex topics for the global market leader
With its Adhesive Technologies business unit, Henkel is the global market leader in adhesives, sealants and functional coatings. Hot melt adhesives for e-commerce are one example. Explaining them to an international audience quickly becomes demanding. additiv supports three Henkel business units in their communication: “Adhesives for Packaging”, “Adhesives for Consumer Goods” and “Surface Treatments for Metal”. In the video, Daniela Tonn, Senior Market & Customer Activation Specialist EIMEA, talks about her highlights of the collaboration. Tobias Laxa, Global Market & Customer Activation Manager, explains why he likes to be challenged proactively.
Video transcript
additiv listens. additiv thinks along with us. additiv has masterfully immersed itself in the topics of chemistry and sustainability. Henkel is a global leader in both industrial and consumer goods. With our Adhesive Technologies business unit, we are the global market leader for adhesives, sealants, and functional coatings. additiv supports us in the communication of three business units: adhesives for packaging, adhesives for consumer goods, and surface treatments for metal.
With additiv, we have succeeded in bringing a partner on board who understands the topics and has established excellent rapport with stakeholders, including journalists. Yes, some of our topics are very complex and require explanation. Therefore, our briefings are sometimes quite detailed, but I can tell from the suggestions we receive that all topics are well understood, that they contribute their ideas, and that everything is then implemented professionally.
One focus for us last year was the communication surrounding our hot melt adhesives for the e-commerce market. additiv supported us here with compelling content. A real highlight for us was the communication surrounding the LogiMAT trade fair in Stuttgart. The visibility was incredibly impressive. We ultimately achieved over 140 media clippings. For us at Henkel Adhesive Technologies, and especially in the packaging sector, it’s crucial to be able to reach our international target audience. additiv does a fantastic job of achieving an average of over 60% publication in the international market.
Working with additiv on a day-to-day basis is based on mutual respect, partnership, and is truly uncomplicated. What I appreciate most about their consulting is that I’m proactively challenged. I don’t need an agency that simply parrots what I want to hear. additiv has its own ideas and its own agenda, which I find wonderful. They’re always available, approachable, and practically there for me around the clock.