HUBTEX: storytelling for heavy loads since 2015
HUBTEX builds special industrial trucks that lift heavy loads. The content behind these vehicles is usually technically demanding. Our goal: turn complex engineering into stories that are easy to follow and that win over logistics professionals for the long term.
The task: positioning multidirectional sideloaders
The HUBTEX portfolio covers many products. There is a suitable solution for every requirement. So what exactly does HUBTEX stand for? At the start of our collaboration we worked out this positioning together. Today, anyone looking for special industrial trucks for long, bulky and heavy loads cannot miss HUBTEX. That applies in Germany and internationally. The company wins over its target groups with communication that focuses on multidirectional sideloaders.
“additiv has changed our content campaigns: from one channel to omnichannel. Offline and online, trade fairs, press and lead generation are now connected. additiv keeps the strategic overview. Together we are moving away from arbitrary content towards bolder storytelling and a clear positioning for HUBTEX.” Marc Liske, Head of Marketing, HUBTEX (translated from German)
The solution: campaigns that turn on the spot
HUBTEX’s electric multidirectional sideloaders can turn on the spot. HUBTEX communication is just as manoeuvrable. We plan campaigns with trade press relations, trade fair communication, content marketing, pillar pages, white papers and search engine optimisation. All of it runs in several languages. Our recipe: close coordination on broad trend topics such as automation and energy efficiency. That way, the campaign communication never runs out of energy.
The results: awareness across countries and industries
HUBTEX and additiv have come a long way together. The company achieves up to 200 national and international press publications per year. Lead campaigns built around products and topics add to that. HUBTEX has become a logistics award winner known across industries. Leading trade media ask for its expertise on future topics. Next, we want to expand the campaigns and channels further.