Solutions - Employer Branding

Whether skilled workers, trainees or professionals – now more than ever you have to be proactive if you want to have motivated and qualified employees. We work with you to develop your employer brand. This helps us to create positive attention for your company. And put you in pole position in the competition for the best applicants.

The shortage of skilled workers is forcing B2B companies to act. The demands of applicants are constantly increasing. Only companies that have an authentically strong employer brand can fill vacancies and retain good employees in the long term. We accompany you in this process. Advise and lend a hand ourselves. We work with you to develop a strategy for your employer branding. And we create compelling content for all channels. We do so thinking digitally, so that your website becomes an employee magnet.

Employer branding strategy: In our employer branding workshop, we analyse your employer identity and develop your candidate personas with you. We then develop a communication strategy that meets your goals – including a concrete positioning and action plan.

Content and editing: Your employer branding strategy is implemented with good content. Targeted content for your career website, job portals, HR blogs or information material for internal and external communication campaigns: We create content to inspire your applicants. Software-supported, creative and optimised for search engines. The needs of your candidate personas are always in focus. This increases the quality of the applications received.

Social media strategy: Social media is a crucial lever for attracting new employees. We analyse your image as an employer, select the appropriate channels together with you and develop a strategy with a content plan for your HR communication. Once the strategy is in place, we put it into practice. We handle the editing, campaign management, monitoring and controlling of your social media channels.