Logistics Reply: a cross-channel strategy with an award on top
Logistics Reply specialises in cloud-native software for warehouse and supply chain management. Before working with additiv, the company was barely known in the German market. The challenge: developing a cross-channel communication strategy that generates leads and builds brand awareness. The highlight of our story so far: the Best Product award at LogiMAT 2024, the intralogistics trade fair in Stuttgart.
Video transcript
Logistics Reply is a specialist in cloud-native software solutions for warehouse and supply chain management. Before partnering with additiv, our challenge was being unknown in the German market and initially needing to develop a new communication strategy. We discovered additiv as logistics specialists and agreed on a cross-channel strategy for generating leads and brand awareness.
additiv is our strategic content provider for all channels. This includes PR, social media, content marketing, events, and the creation of new videos. We appreciate the smooth collaboration and the diverse insights that the additiv team consistently provides.
One of our greatest joint successes is undoubtedly the Best Product Award we received at LogiMAT for the integration of AI into our products. This has resulted in a significant increase in publications, which we can easily measure. In the future, we would like to further develop our strategic campaign planning with additiv and reinforce it with press coverage.