Open Logistics Foundation: a communication strategy that reached Der Tagesspiegel

The Open Logistics Foundation is a non-profit foundation established by the logistics industry with the mission of promoting and advancing collaboration and the use of shared digital solutions. Before collaborating with additiv, we actually faced a significant challenge. The Open Logistics Foundation is still quite new, having been founded in October 2021. This meant that the initial focus was on building and raising brand awareness.

The strategy agreed upon with additiv is to jointly engage with the media in the logistics sector, as well as in the business press. The concept of open source is new to logistics and supply chain management. The concept of a foundation is also new, and together with additiv, we are trying to make this complex subject area understandable to the general public and ultimately highlight the significant economic benefits it offers.

When I consider the major successes of our collaboration with additiv, I would definitely highlight our jointly organized press conference at the German Logistics Congress, where we invited all media outlets, invited all the AMs, and everyone attended. This really contributed significantly to brand building, and since then, we haven’t had to explain who we are. Our brand awareness has increased dramatically, which is ultimately reflected in very positive membership growth. Thanks to this increased visibility, we were able to place our message in publications like the Tagesspiegel and Die Welt.

From my perspective, the collaboration with additiv has developed very well because it has allowed us to focus on our core technical topics, while additiv ensures that the results we’ve developed reach the wider public, including companies and the press. This results in a truly excellent synergy.