Your partnership with additiv: Here’s what to expect

 

The first 100 days of working with a B2B communications agency are crucial to long-term success. So it would be good to know exactly what happens during those first three months, right? Defining goals together, building trust and reaching initial milestones: our onboarding process draws on more than 25 years of experience working with B2B companies.

 

 

The end result is successful and sustainable B2B communication with measurable results. Read on to find out more about our entire onboarding process.

Learn more about the agency

How to get started with us

Hold on, take a step back! Before you decide on an agency, there are a few questions you should ask yourself.

  1. Does the chosen agency have experience in your industry?

  2. Can the agency provide examples of cases or reference projects with results?

  3. Does the agency have all the necessary assets and resources in-house?

  4. Does your direct contact have expertise in your field?

  5. Does the agency provide you with a suitable team?

  6. Are there processes and tools in use for collaboration, and is the personal support service level defined?

  7. Does the agency set up the collaboration strategically and bring the necessary know-how to the table?

You’ve set out your expectations. Great!

Now it’s time to get to know each other. Usually, we start with a phone call. You’ll soon realise whether we’re a good fit and whether we tick all the boxes that matter to you when choosing an agency. Ideally, you’ll say: It’s a match!

Our first meeting is coming up. We’ll be meeting for an agency pitch workshop. You’ll find out more about the methods we use and how we help our clients grow. And we’ll find out where you’re at with your marketing and where you want to go.

After the meeting, we’ll draw up a situation analysis and propose some measures for you. At our second meeting, we’ll show you our plans for topics and campaigns.

You now know what we have in store for you. It’s time to make it official! The contract covers everything from usage rights to fees and the services provided. The liability agreement covers all potential risks. And just like that, we’re all set:

Welcome to additiv!

The first 30 days

Once the contract has been signed, there’s a lot to do – particularly in terms of strategy and organisation. We’ll kick off our collaboration, sort out the basics and methodically set up our joint project. Here are the next steps:


Contact person and team

Your personal Account Manager will lead and oversee the content of our project. Your project team will also include

  • an editor specially trained in your products and solutions
  • an Account Director responsible for financial control and targets
  • specialist contacts from expert pools such as SEO, social media, video, design, editorial marketing…


Kick-off workshop

We clarify your expectations and objectives, define KPIs and reporting requirements, and establish processes, tools and the specifics of account management. We also refine the planning of topics and actions.


Product training 

Our team gets to know your solutions and products in depth – ideally by visiting you on site.


Competitor analysis and wording

Of course, we keep a close eye on how your competitors are performing. That way, we know where you stand in comparison and what we can do even better.


Project methodology

To ensure the greatest possible transparency, we continuously document and optimise all the processes and standards that underpin our collaboration.


Project monitoring and control

Results, KPIs and targets: We keep each other updated during regular fixed meetings. Your Account Director keeps an eye on everything in the background and steps in when needed.

The second and third months

 

The organisation is all set! Now it’s time to bring the plans to life. We’ll set up your campaigns and channels. During the first quarter of our contract year, the individual projects will start to bear fruit.

From now on, we’ll be continuously updating your editorial and campaign plan. Depending on the goals we’ve set, we’ll now start populating your platforms and channels, bring your buyer personas to life, create your keyword set, and get started with SEO and SEA. The first articles about you will appear in the trade press, and our team will begin introducing you to the editorial teams at Handelsblatt, FAZ and others.

The first 100 days are over. So what now? On to days 101 to 365.

 

That was a brief overview of our onboarding process. We look forward to hearing from you…