Your logistics PR agency in Germany

A logistics PR agency in Germany specialises in communication for companies in intralogistics, supply chain management, warehouse automation and mobile robotics (AGV and AMR). It knows the German trade media, such as DVZ, Logistik Heute, Hebezeuge Fördermittel, Fördern und Heben and LOGISTRA (a magazine for transport and logistics management). It understands topics from conveyor technology to warehouse management. It positions companies with German logistics journalists and at trade fairs such as LogiMAT. It also makes them visible in AI assistants such as ChatGPT and Claude. For international companies it is also the bridge into a German-language market.

A logistics PR agency develops communication strategies that make logistics companies a recognised voice in their market. That includes press relations in trade media such as DVZ and Logistik Heute, content for thought leadership, a LinkedIn strategy and visibility in AI search systems such as Google AI Overviews and ChatGPT. For companies from abroad, the agency also adapts messages for German buyers and prepares spokespeople for interviews.

We place our logistics clients regularly in German trade media, including:

• DVZ Deutsche Verkehrs-Zeitung, a newspaper for transport and logistics
• Logistik Heute, a magazine for intralogistics and supply chain management
• Hebezeuge Fördermittel, a journal for materials handling and warehouse technology
• Fördern und Heben, a magazine for materials flow and logistics
• LOGISTRA, a magazine for transport and logistics management

German trade media work with specialist editors who expect technical depth and customer applications. They want articles written in German. Many of them publish bylined technical articles by company experts if the content is factual and free of advertising. Depending on the topic, we also work with business media and online portals. For international markets we add the international trade press.

A bylined technical article starts with a topic the editor needs. We pitch the topic to the editor personally and agree the angle and length. Then we write the article in German together with your expert. Translating an English text rarely works, because German editors expect their own terminology and a factual tone. We check facts and approvals with you before submission. Find out more on our page for trade press relations.

For Germany, a specialist is usually the better choice. German logistics editors know which agencies bring them solid stories. Those relationships take years to build. additiv covers the German-speaking markets itself and works in German and English. For other European markets we work with your local teams or with partners from Thenetworkone. Thenetworkone is an international network of independent agencies. Your messages stay consistent across all countries. Large pan-European networks cover more countries. Their depth in the German trade press is often limited.

We are a good fit for companies that

• offer solutions for intralogistics, warehouse and conveyor technology, logistics IT or supply chain management,
• have complex products that need explaining, such as AMR fleets, WMS, platforms or automation technology,
• want communication that brings marketing and sales together,
• are ready to talk openly about content, goals and challenges.

We do not work for freight forwarders or for shipping and air cargo companies. If you are looking for a pure copywriting or advertising agency, we are not the right fit either.

1. Initial call: we clarify your goals, expectations and budget.
2. Workshop and agency pitch: your team meets ours. We present how we work and analyse your communication, products, markets and target groups.
3. Proposal and team set-up: you receive a clear proposal with services, scope, roles, timings and your fixed team.
4. The first 100 days: team set-up and product training, buyer personas, topic planning, first trade press contacts and the first publications.

Before you sign, ask any agency how it reaches German editors and who writes the German texts. Also ask how results are reported. More details: Your partnership with additiv.

First trade press publications appear after about three months, measurable leads after 6 to 12 months. Three logistics cases show what is realistic:

• Wiferion (energy supply for mobile robots): 256 publications in 2025.
• Sereact (AI robotics start-up): 488 publications in trade and business media by June 2025.
• Safelog (manufacturer of mobile robots for intralogistics): more than 676 press clippings over three reporting periods, including a full page in Handelsblatt.

In the long run you become a consistent voice in your market, with logistics decision-makers in Germany and in AI systems such as ChatGPT, Claude, Gemini and Copilot.

Sensible PR retainers for logistics companies start at EUR 3,000 to 5,000 per month. We work with monthly retainers for ongoing press relations, plus project budgets for product launches or trade fair campaigns. Many international clients start with a trade fair such as LogiMAT. In the initial call you get an honest assessment of the budget at which we can really help you.

A typical retainer can include ongoing press relations (press releases, customer case studies, bylined technical articles, interviews), topic and campaign planning, LinkedIn content, AI visibility, SEO support, jour fixes and reporting. We define the exact scope together. Retainers usually run for at least 12 months with fair notice periods. Clearly defined projects such as a trade fair campaign have their own terms.

Yes. We run press relations and content in the German-speaking markets ourselves, in German and English. For other markets we work with experienced partners or your local teams and keep your messages consistent. Many of our clients communicate internationally. If you are entering the German market for the first time, our page on market entry in Germany explains how we approach it.

LogiMAT in Stuttgart is the international trade fair for intralogistics solutions. transport logistic in Munich is the international exhibition for logistics, mobility, IT and supply chain management. Both draw German trade journalists who plan their coverage weeks in advance. We prepare press releases, press meetings, award entries and follow-up content. More on our pages for trade fair PR and LogiMAT.

Our focus is long-term communication. When needed, we support clients in crisis and issues communication: crisis manual, scenarios, Q&A, processes and coordination with internal and external stakeholders. Ideally crisis communication is part of your overall strategy from the start. More on our page for crisis communication.

Buyers increasingly ask ChatGPT, Claude, Google AI or Microsoft Copilot when they look for suppliers. A brand that does not appear there loses customers before the first conversation. We start with an AI visibility audit. It shows in which context you are mentioned and next to which competitors. Then we structure your content so AI models can cite it and place your brand in the sources they trust, such as the trade press and your website. We track the development and adjust the strategy. Our texts stay readable for your buyers at the same time. More on our page for GEO and AI visibility.

Yes. We received the Deutscher PR-Preis 2026 (German PR Award), Bronze, in the category Technology and Innovation Communication. The award went to our campaign with Sereact on trust in AI in logistics. In 2025 we were shortlisted for the PR Report Awards with Sereact and the Embodied AI project. What counts for us is communication that works for sales and brand.

Yes. Around 60 % of our clients have a social media retainer with us alongside PR, with a clear focus on LinkedIn. We handle the editorial plan for your company page and your experts, community management, corporate influencer workshops and LinkedIn campaigns. We plan topics along projects and trade fairs such as LogiMAT, in German and English as needed. More on our page for B2B social media.

For logistics and intralogistics companies, LinkedIn delivers most of the sales impact, because logistics managers and managing directors are active there. YouTube works for systems in operation and explainer videos. Instagram and TikTok play hardly any role in logistics sales. At Wiferion, trade press and LinkedIn sit in one team: the company page reached 8,061 followers in 2025 with an engagement rate of 10.1 %. For Logistics Reply we combined press relations, social media, content, events and video in the German market, with the LogiMAT “Best Product” award in 2024 as the highlight.

Yes. Content marketing is a core part of our work as a B2B communications agency. We plan content that guides your target groups along the whole customer journey, from first awareness to the purchase decision. This content also positions your company as an expert. More on our page for content marketing.

We have worked for logistics, intralogistics and logistics software companies for almost 30 years. Clients from current and former mandates include:

• Intralogistics and industrial trucks: Hubtex, Dimos, Unitechnik, Cellumation, Rocketsolution
• Mobile robotics: Safelog, Sereact, Wiferion
• Logistics software and platforms: PSI, Logistics Reply, Open Logistics Foundation, Synaos
• Logistics services and packaging: Rhenus, Schütz
• Components: item Industrietechnik
• Logistics and industrial real estate: Goodman, Scannell Properties