Thought leadership instead of tech jargon: How Sereact became the voice of AI in logistics
FAZ, Handelsblatt, Bloomberg – getting into the leading business media was the first big milestone. In just twelve months, Sereact was positioned as a thought leader for AI-based robotics – with journalistic communication that builds trust and sells.
The task
Pick-and-place robotics has long been established in logistics — but it is often rigid, prone to errors, and limited to homogeneous groups of items. Sereact has changed that. With PickGPT the Stuttgart-based start-up gives robots the ability to understand language, interpret images, and make decisions — without any training.
Despite this technological leadership, Sereact was underrepresented in the public eye when we began our collaboration. The challenge: to make a technology requiring explanation tangible, build trust in AI, and establish Sereact as a credible voice for intelligent automation.
The solution
additiv and Sereact rely on an integrated PR and content strategy with a clear editorial line, journalistic standards, and cross-channel presence. This includes the logistics and business press as well as LinkedIn – and targets both product communication and thought leadership.
Trade and business press relations with targeted placements in relevant media
Establishment of Co-Founder and CEO Ralf Gulde as the face of the company and thought leader for industrial AI
Introduction of the Sereact Lens with a focus on specific use cases and problem-solving capabilities
The result
The communication strategy achieved visibility, trust, and relevance. In less than twelve months Sereact became the established voice for AI in logistics. In addition, Sereact Lens has been successfully launched on the market and has had a measurable impact on relevant buyer target groups.
Presence in leading media outlets such as Handelsblatt, FAZ, Bloomberg, Gründerszene and WirtschaftsWoche
448 publications with a publishing value of more than one million euros in twelve months
Media outlets request statements from CEO Ralf Gulde as a thought leader for AI in logistics
Our learning
A hidden champion becomes a communication leader in less than a year—thanks to a PR strategy that makes complex technology understandable, builds trust, and creates relevance. Thought leadership is successful when communication focuses not on buzzwords, but on substance, attitude, and clarity.
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