PR for LogiMAT 2027 exhibitors
You are exhibiting in Stuttgart. But do German buyers know why they should visit your stand?
Sound familiar?
German trade press works by its own rules. Editors expect German texts with precise technical facts. They also want to hear from you early. A translated press release from headquarters rarely makes it into print.
You don’t know the editors yet. Who covers intralogistics at which title? When do they plan their LogiMAT coverage? That knowledge takes years to build.
Your team is busy with the stand. Stand construction and exhibits take all your attention in the weeks before the show. Customer meetings come on top. Press work ends up at the bottom of the list.
Our answer: two packages with a fixed scope
We run your German trade press relations and LinkedIn around LogiMAT. Your new product appears in German trade media and in your target group’s feed before the show. Visitors then come to your stand with a reason. We write in German and work with your team in English. The work starts with the first story idea in November and ends with the coverage report after the show.
Two packages, fixed scope
Trade press package
Late November 2026 to March 2027
- kick-off workshop on topics and key messages
- two German press releases sent to the trade press
- press kit with company profile, press text and two fact sheets
- invitations for trade journalists to your stand
- entry for the LogiMAT “Best Product” award
- external press office and monthly coverage report
Social media package
Late December 2026 to March 2027
- kick-off workshop and LinkedIn content plan
- 10 LinkedIn posts before and during the show
- community management on LinkedIn
- one LinkedIn ads campaign with up to two ads
- monthly reporting
Three times “Best Product” at LogiMAT
Wiferion in 2020, Logistics Reply in 2024 and PSI in 2025: we supported all three on their way to the LogiMAT “Best Product” award. Intralogistics has been our home for almost 30 years. We know the editors and how a show week in Stuttgart looks from their side. For other German trade fairs, see our page on trade fair PR in Germany. In the video, Logistics Reply talks about our work together (in German). Our page on logistics PR in Germany shows how we work with logistics companies all year round.
Some of our logistics clients
FAQ: PR for LogiMAT exhibitors
When should international exhibitors start their LogiMAT press work?
In November before the show at the latest. German trade media plan their show previews early. Editors fill their meeting calendars for the show weeks in advance.
Does trade press work bring visitors to my stand?
It makes sure your target group knows your new product before the show. Trade visitors prepare their show day in advance. They read show previews and their LinkedIn feed. The ads campaign also reaches decision makers who do not follow you yet.
Do I need German-language press releases?
Yes. German trade editors work in German and rarely take English material. We write your releases in German and coordinate them with your team in English.
Which German trade media matter for LogiMAT?
Established intralogistics titles include the German logistics magazines LOGISTIK HEUTE and MM LOGISTIK. The logistics newspaper DVZ belongs on the list too. Which ones matter for you depends on your product and target group. We clarify that in the kick-off.
How do I get journalists to my stand?
With a personal invitation and a story the editors care about. We write the invitations and send them to the relevant journalists. We follow up by phone with the key media and brief you before each meeting.
Can you work with our headquarters abroad?
Yes. We agree messages and approvals with your team in English. Product facts and images come from you.
Do you guarantee a number of articles?
No. A high number is easy to reach if you spread releases widely and collect coverage nobody can check. That is not our standard. We commit to a fixed scope and focus on the media your customers read.
Do you help with the “Best Product” award entry?
Yes. The entry for the LogiMAT “Best Product” award is part of the trade press package. We draft the submission and agree it with you.
Is LinkedIn worth it around LogiMAT?
Yes. Visitors increasingly plan their show in the feed. Posts before the show announce your new product. During the show they bring visitors to your stand.
What does a package cost?
Both packages have a fixed price. The trade press package costs EUR 14,420 net. The social media package costs EUR 9,630 net, plus the media budget for the ads. Payment is made in three instalments. 40 per cent is due at the start and another 40 per cent after two months. The remaining 20 per cent follows on completion.
Will my news show up in AI answers?
Trade media are among the sources ChatGPT or Google use to build their answers. Coverage in a German trade title raises the chance that your company appears in German-language AI answers on intralogistics.
Request a package
Tell us which new product you are bringing to LogiMAT 2027.
Your contact
Jan Leins
Senior Account Manager