Logistics? Going strong! Our PR work for OLF wins the Deutscher Agenturpreis 2026

Open Logistics, open Champagne! We are popping the corks: additiv is among the winners of the Deutscher Agenturpreis (German Agency Award) 2026. Our case for the Open Logistics Foundation (OLF) won in the B2B / PR category.

With this award, the jury recognises a story that demonstrates what earned media, thought leadership and a clear core messaging framework can achieve: together, they turned the OLF from a well-kept secret into the voice of the logistics sector, despite a topic that is difficult to explain. This neutral, industry-driven foundation advocates for uniform, open standards in a sector where consignment notes and CO₂ data are still often handled on paper or in siloed systems. After more than three years of collaboration, the OLF is increasingly the name people associate with eCMR, eFTI and open-source standards.

We are delighted to have been part of this year’s Deutscher Agenturpreis and would like to offer our warmest congratulations to all the other winners. A big thank you goes to the Open Logistics Foundation for its trust, the collaboration and the exciting projects still to come. And of course, to the team that made this case possible.