Henkel Adhesive Technologies: Communicating complex topics for the global market leader

Henkel Adhesive Technologies is the global market leader for adhesives, sealants, and functional coatings. When it comes to introducing an international target audience to hot melt adhesives for the e-commerce market, for example, the topics very quickly require a lot of explanation. additiv supports three Henkel business units in their communications: “Adhesives for Packaging,” “Adhesives for Consumer Goods,” and “Surface Treatments for Metal.” In the video, Daniela Tonn, Senior Market & Customer Activation Specialist EIMEA, talks about her highlights of the partnership. And Tobias Laxa, Global Market & Customer Activation Manager, explains why he likes to be proactively challenged.