Comprehensive communication for EWM: close integration of PR and social media
When public relations meets social media, the result is communication that truly reaches all relevant target audiences. EWM knows this, too. This medium-sized company is a leading manufacturer of welding equipment. As an internationally renowned, long-established full-service provider of arc welding technology, it develops and manufactures welding equipment and accessories, automated welding solutions, and Welding 4.0 systems.
International visibility as a key objective
The long-standing partnership between additiv and EWM is aimed at increasing EWM’s visibility in the international trade media. From the outset, additiv has focused on ongoing, strategic PR activities. All content is translated into multiple languages and distributed by additiv to target countries, ranging from major markets to smaller ones, as well as to extensive industry distribution lists in the DACH region. additiv also leads biannual coordination meetings with the international business units, gathers topics, coordinates projects and facilitates the efficient exchange of knowledge between markets.
From trade magazines to feeds
After several years of successful collaboration on public relations projects, EWM has expanded its partnership with additiv to include social media. additiv currently serves as a regular strategic partner to the social media team. Thanks to close collaboration with key additiv personnel, content, topics and messages can be managed consistently across all channels. In the PR sector, additiv also benefits from the expertise of an experienced specialist editor who presents technical topics precisely and clearly and tailors them for the trade press.
Measures:
Close coordination on issues of international relevance
International trade press relations, including distribution in five to six languages (English, Spanish, Polish, Czech, French, Italian)
Social media management, including strategic campaign planning, content creation and weekly coordination
Measurable results through integrated communication
The close integration of PR and social media has proven to be a key factor in achieving success. In the first half of 2025 alone, more than 100 articles appeared in trade publications. Audiences that are more difficult to reach through traditional media find content from the trade press on social media channels instead. At the same time, reactions and interactions from the community provide valuable insights for PR work, enabling topics that are particularly hotly debated online to be addressed specifically in trade articles or press releases.
Achievements:
More than 100 publications in the first half of 2025
Significant increase in social media reach and engagement since we began working on this account
Measurable synergy effects between PR and social media, resulting in increased brand visibility in international specialty markets
Synergy between PR and social media pays off
When PR and social media are managed by the same team, a consistent external image is created. Topics, tone and messages are perfectly aligned. This synergy ensures consistent content, builds brand recognition and engages target audiences seamlessly across various touchpoints. Companies benefit from a clear, unified brand voice that builds trust and strengthens their market position.
Melde dich und wir zeigen dir, wie PR und Social Media bei dir zur Einheit werden.