PSI demonstrates strategy and courage: strong brand presence for product launch
More than 100 publications in three months and clear positioning as a knowledge leader for AI in logistics – that is the successful interim result achieved by PSI and additiv. Thanks to targeted trade press work and content campaigns, the leading software provider is making a strong impression in the logistics industry with its product launch.
The most important lesson learned: good content has maximum impact when it is strategically planned and told across multiple channels. What does it take to achieve this? Substance and courage.
Good topics deserve reach
PSI Software SE had set itself the goal of systematically increasing the visibility of its Logistics business unit. Additiv’s task was also to strengthen the company’s perception as a leading provider of logistics software and to target decision-makers in logistics, IT and industry more specifically. At the same time, the launch of the new AI platform PSIwms AI, a software for real-time optimisation of warehouse processes, was imminent. The aim here was to position the company as a knowledge leader in future-oriented topics such as AI and automation and to clearly highlight the specific customer benefits of its own solution.
The communication timetable
In close consultation with PSI representatives, additiv is initially developing a campaign-oriented communication strategy that establishes PSI’s expertise in a measurable way across all relevant channels, tailored to the target audience. At the same time, additiv is supporting the software developer in preparing its content for the next LogiMAT. At the leading trade fair for intralogistics, PSIwms AI is the centrepiece of the exhibition stand and receives the Best Product Award. additiv is now also responsible for trade press relations for the Logistics business unit.
Strategic content marketing: Development of a campaign-oriented PR and content strategy for the targeted positioning of PSI as a logistics and AI expert.
Trade press relations: additiv is responsible for all trade press relations for the Logistics business unit, including topic planning, editing and media outreach.
Trade fair communication for LogiMAT: Content preparation and communication support for the trade fair appearance; positioning PSIwms AI as the main topic; documentation of the award ceremony.
Media reach in just three months
additiv’s communication strategy is already showing measurable results after just a short time. In the first three months after taking over trade press relations, the B2B agency achieved around 100 publications in relevant trade media. The Best Product Award at LogiMAT drew additional attention to PSIwms AI. Valuable leads seeking contact with PSI as a knowledge leader came forward while still at the trade fair. additiv also shot videos for cross-platform content at the trade fair. PSI uses the material produced for its own LinkedIn and YouTube channels as well as for its internal video hub.
High media response: Around 100 specialist publications within the first three months – through targeted PR measures and continuous placement of topics in the trade press.
Successful positioning: Specific customer enquiries on the subject of AI immediately after LogiMAT: PSI is clearly perceived in the market as a knowledge leader in the field of AI-based warehouse optimisation.
Sustainable use of content:PSI uses the video content produced at the trade fair across channels for LinkedIn, YouTube and its internal video channel.
Substance beats hasty decisions – and courage pays off
Good content is effective when it is strategically planned and communicated over the long term across various channels. For complex topics, a well-thought-out launch campaign can serve as the basis for technical articles, press relations, social media content and thought leadership formats for months to come.
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