Your robotics PR agency in Germany

A robotics PR agency in Germany positions makers of industrial robots, cobots, autonomous mobile robots (AMR) and AI-based robotics with German buyers. It knows the German trade media that cover robotics, from Automationspraxis and A&D to the logistics press. Its press calendar follows the big trade fairs, above all automatica in Munich and LogiMAT in Stuttgart. AI assistants such as ChatGPT and Claude are a further channel it works on. For robotics companies from abroad, it is the link to a German-language market where integrators and plant operators expect information in German.

A robotics PR agency explains what a robot does on the shop floor and in the warehouse. Integrators and operations managers need that explanation before they talk to sales. The agency writes press releases and application stories for German trade media. Bylined articles by your experts are part of the work too. It prepares founders and engineers for interviews. It runs LinkedIn for the company and its experts and builds visibility in AI search. At additiv one team covers all of this, in German for the media and in English with you.

Robotics has been one of our core fields for years. Our mandates cover mobile robots for intralogistics and AI-based picking robots. Charging technology for AMR fleets is another. Our editors know the difference between an AGV and an AMR and why payload, navigation, cycle time and safety certification matter to a buyer. Industrial and B2B companies have been our only clients for almost 30 years. For your brand, one plan covers trade press relations, content marketing, social media, SEO and sales enabling content.

We are a good fit for companies that

• build autonomous mobile robots, AGVs, cobots, industrial robots, grippers or robot software,
• sell into intralogistics, warehouse automation, manufacturing or materials handling,
• want marketing and sales to tell one story,
• are ready to share applications, data and expert knowledge with the media.

Companies in wider industrial automation find more on our page for industrial PR in Germany. For pure advertising or event work, another agency will serve you better.

Robotics appears in automation titles and in the logistics press. Engineering media cover it too. Important titles include:

• Automationspraxis, a German trade magazine for automation and robotics
• A&D, a German magazine for automation and drive technology
• Robotik und Produktion, a German trade magazine for robotics in manufacturing

For mobile robots in the warehouse, the logistics trade press matters just as much. We build the media list with you, based on where your robots are used and who buys them. German editors expect real applications and technical facts. Most of them publish in German only.

We agree the topic and the angle with the editor before anyone writes. Good topics for robotics are concrete: a safety concept for mixed traffic, the integration into an existing warehouse management system, a payback calculation or an application from a live site. Your engineer provides the facts in English. Our editor writes the German article in the terminology German readers use. You approve every text before it goes out. More on our page for trade press relations.

A specialist for the German-speaking markets is usually the better way into Germany. German robotics editors want depth and a local contact who knows their titles. additiv covers the German-speaking DACH region itself. We work in German and English. For a rollout in the UK or the Nordics we work with your local teams or with partners from Thenetworkone. Thenetworkone is an international network of independent agencies. Pan-European networks span more countries. In the German robotics press they often lack depth.

Yes. Many robotics companies come to us from the USA and Asia. Others come from Scandinavia. We take your existing English press releases and case studies and write German versions for the German trade press. Launch messages work the same way. For other European languages we work with partners from Thenetworkone. That keeps your messages consistent from one country to the next. Planning your first steps in Germany? Our page on market entry in Germany shows our approach.

automatica in Munich is the trade fair for smart automation and robotics. LogiMAT in Stuttgart is the meeting point for intralogistics and mobile robots. Hannover Messe and SPS in Nuremberg reach the wider automation market. German editors plan their trade fair issues weeks ahead. Many include preview pages for new products. Before the fair we write preview articles and press releases. At your stand we organise press meetings. Afterwards we follow up with stories from the fair. More on our page for trade fair PR.

1. Initial call: we clarify your goals, expectations and budget.
2. Workshop and agency pitch: our two teams get to know each other. We look at your robots, your markets, your buyers and your existing communication.
3. Proposal and team set-up: a clear proposal sets out services, scope and timings and names your fixed team.
4. The first 100 days: product training, buyer personas, topic planning, first contacts with German editors and the first publications.

More details: Your partnership with additiv.

Expect the first trade press articles after about three months. Measurable leads usually take 6 to 12 months. Two robotics mandates show what is possible:

• Wiferion (inductive charging for mobile robots): 256 publications in 2025.
• Sereact (AI-based picking robots): 488 publications in trade and business media by June 2025.

We report clippings, reach, AI citations and brand mentions every month. Your headquarters sees the progress in numbers.

For robotics companies, a sensible PR retainer starts at EUR 3,000 to 5,000 per month. The retainer covers ongoing press relations. Product launches and campaigns for automatica or LogiMAT run on a separate project budget. In the initial call we tell you honestly at which budget we can really help you.

A typical retainer can include press releases, application stories, bylined articles and interviews. Topic planning, LinkedIn content, trade fair support, AI visibility, SEO support, jour fixes and reporting can be part of it as well. We define the scope together. The usual minimum term is 12 months, with fair notice periods. A launch or trade fair campaign can also run as a separate project.

We concentrate on long-term communication. When needed, we also support you in crisis and issues communication. A typical case is an incident with a robot in operation. We prepare crisis manuals, scenarios, Q&A and processes and coordinate with internal and external stakeholders. Crisis communication works best when it is part of your strategy from the start. More on our page for crisis communication.

When operations managers look for a robot for their warehouse or line, they increasingly ask an AI assistant. If your company is missing from those answers, it is missing from the shortlist. Step one is an AI visibility audit. It shows for which questions your brand appears and which competitors AI names for them. Then we make your content easy to cite and place your brand in the German sources AI systems use, from the trade press to your own website. More on our page for GEO and AI visibility.

Our content

• uses clear headings, lists and short paragraphs,
• answers the question in the first lines,
• contains precise sentences that AI assistants can quote,
• stays readable for engineers and buyers.

Technical facts such as payload, speed, cycle time or safety class stay in the text, because both readers need them.

Yes. Our robotics work has been recognised twice. Our campaign with Sereact on trust in AI in logistics won the Deutscher PR-Preis 2026 (German PR Award), Bronze, in the category Technology and Innovation Communication. The PR Report Awards 2025 shortlisted our work with Sereact and the Embodied AI project.

Yes. Around 60 % of our clients book social media alongside PR. LinkedIn is the main channel. We plan and write posts for your company page and for your founders and engineers. Community management and corporate influencer workshops are part of it. We also run paid LinkedIn campaigns with sponsored content and lead gen forms. They target operations and logistics managers as well as engineers. More on our page for B2B social media.

It shows cobots and mobile robots at work on LinkedIn, so that operators and integrators see the benefit. Product releases and trade fairs set the rhythm. The agency writes posts for the company page and for founders or developers. Short videos from live sites belong in the mix. Campaigns and monthly reporting complete the work. For Wiferion, additiv runs LinkedIn and press relations as one team. The company page reached 8,061 followers in 2025.

They take a clear position on their market and argue it over months. Good topics are AI in robotics, safety in mixed traffic, integration into existing warehouses or the economics of automation, seen through their own technology. Insights from projects make the posts credible. What counts is a steady posting rhythm. An agency handles topic planning and ghostwriting in the person’s voice. The founder approves every post. additiv links these posts to the company’s trade press work, so that both tell the same story.

Yes. Content marketing is a core part of our work. We write application stories, case studies, white papers and expert articles that explain your robots to buyers at every stage of the decision. Where English material exists, it is our starting point for the German versions. More on our page for content marketing.

Yes. In our work, robotics is closely linked with automation and Industry 4.0. Many of our robotics clients sell into the same buying centres as suppliers of drive technology or industrial software. Our page for industrial PR in Germany covers this wider field.

Clients from current and former mandates include:

• Mobile robotics and AI robotics: Safelog, Sereact, Wiferion
• Intralogistics automation: Cellumation, Rocketsolution, Hubtex, Unitechnik
• Logistics software and platforms: PSI, Logistics Reply, Synaos
• Mechanical and plant engineering: EWM, Schwarze-Robitec, Amandus Kahl

For more logistics clients see our page on logistics PR in Germany.