Your PR agency for technology and engineering

A PR agency for technology is a communications agency that specialises in press relations, content, LinkedIn and AI visibility for tech companies, typically from IT, SaaS, deep tech, hardware start-ups, Industry 4.0, robotics and automation. It translates products that need explaining into stories that trade journalists pick up and decision-makers read. AI models then use these stories as sources. additiv has worked as a PR agency for technical B2B markets for almost 30 years.

A PR agency for IT and industrial software companies brings software you cannot touch into the trade press and into the answers of AI assistants. It translates functions such as MES or IIoT into customer cases with measurable benefits. It develops the core messages and plans customer case studies and bylined articles. Trade fair PR comes on top. additiv has worked for technology companies for almost 30 years and has supported software and IT vendors such as PartSpace, Peakboard, PSI Software and Logistics Reply. For vendors from abroad, additiv is the English-speaking link to the German trade press.

additiv has specialised in B2B and technology PR for almost 30 years and does no consumer work at all. Our expertise covers IT, SaaS, mechanical engineering, automation, Industry 4.0 and neighbouring technologies. We know the relevant journalists and translate complex products into stories people understand. We plan communication as one system: press relations, content marketing, social media, SEO and sales enabling content work together. That creates consistent messages across all channels and touchpoints.

additiv is the right PR agency for tech companies that:

• offer products or solutions that need explaining
• work in logistics, robotics, mechanical or plant engineering, industrial IT, chemicals or materials, or as automotive suppliers
• want strategic communication that brings sales and marketing together
• are ready to develop content together and communicate openly

If you are looking for a pure copywriting or events agency, additiv is not the right fit.

additiv gets industrial software into the trade press through the user. Editors at German titles such as IT&Production or SPS-MAGAZIN do not print feature lists. They print solutions to a problem their readers know. We therefore find customers willing to talk about their project. We turn this into customer case studies from starting point to result. Bylined articles by your experts on data integration or Industry 4.0 follow. We add news on releases and product launches. We offer the topics directly to editors in German. This is how additiv places software in the media that production and logistics teams actually read.

A software vendor finds its messages for Industry 4.0 in the opening situation workshop with additiv. Many software vendors describe their product through modules and interfaces. Yet their customers buy availability or less effort. In the workshop we clarify which problem the software solves for which role and how it stands apart from competitors. We also gather the proof. This produces a small set of clear core messages for press releases, bylined articles, LinkedIn and the website. Consistent messages also help AI systems link your brand to a topic. additiv builds the topic and campaign planning on these messages.

Working with additiv starts in four steps.

1. Initial conversation: we clarify your goals, expectations and budget framework and check whether we fit together professionally and personally.
2. Situation workshop and agency pitch: the relevant people on your side meet our team. We present our approach, our cases and our methods. Then we work on your topics, from current communication to core messages and priorities.
3. Proposal and team set-up: you receive a structured proposal with recommended services, scope, roles and timings, plus the fixed team that will look after you.
4. The first 100 days: product training, buyer personas, topic and campaign planning, first trade press contacts and the first published content.

After 100 days you can expect clear messages and first trade press publications. More details: Your partnership with additiv.

A pitch with additiv starts with an initial call. A situation workshop with an agency presentation follows, in which we already work on your topics. Your brief should cover:

• goals and target groups
• products and markets
• previous communication and its results
• contacts and approval routes
• trade fairs and fixed dates in the year
• your budget framework

If several agencies take part in a tender, give all of them the same brief and the same evaluation criteria. After the workshop additiv sends you a proposal with a fixed team.

First trade press publications appear after about three months, and measurable leads after 6 to 12 months. The exact course depends on the starting point and the budget.

• After 3 months: first trade press publications, first mentions in industry media and growing reach.
• After 6 to 12 months: regular presence in trade media, better organic performance, first measurable leads from content and PR and a stronger position as an expert.
• In the long run: your company becomes a constant voice in its market, for people and for AI systems.

additiv works with clear KPIs such as reach, clippings, rankings, citations and brand mentions, reported transparently.

Meaningful PR retainers for technology companies start at EUR 3,000 to 5,000 per month. additiv works with monthly retainers for ongoing PR and press relations. Project budgets for product launches or trade fair campaigns come on top of the retainer. In the first call you get an honest assessment from additiv of the budget at which we can really help you.

A typical technology PR retainer at additiv can include:

• ongoing press relations with press releases, customer case studies and bylined technical articles
• topic and campaign planning
• editorial work for a blog or content hub
• LinkedIn editorial work, organic and with campaign set-up if needed
• trade fair support
• an AI visibility strategy
• SEO support with keyword sets and content optimisation
• regular meetings, reporting and controlling

We define the exact scope together with you, based on your goals and resources.

Yes, product launches and trade fair PR are an important part of additiv’s work. We support tech companies with:

• Hannover Messe, SPS in Nuremberg and industry-specific fairs
• go-live communication for new products and platforms
• Series A and B announcements and funding communication

We plan coverage and press meetings from the preview to the follow-up. More on our page about trade fair PR.

Yes, ongoing retainers at additiv usually have a minimum term and a notice period:

• a minimum term of 12 months
• fair notice periods, so that both sides can plan

Clearly defined projects such as a white paper or a trade fair campaign run on project-based terms.

Yes, additiv also handles international communication. It covers the German-speaking markets directly and works with experienced partners for other markets, including the international agency network Thenetworkone. Our approach:

• we develop topics and messages centrally
• we run PR and content measures in the German-speaking markets ourselves
• we work with partners or your local teams for further markets
• we keep your brand consistent across languages, bilingual in German and English if required

For international companies, additiv is the link to the German trade press.

Yes, additiv supports clients with crisis and issues communication when needed, alongside its focus on long-term strategic communication:

• preparation with a crisis manual, scenarios, Q&A and processes
• coordination with internal and external stakeholders

Ideally, crisis communication is part of your overall strategy from the start. More on our page about crisis communication.

additiv writes content so that it:

• is clearly structured, with headings, understandable subheadings and lists
• delivers a clear answer right away
• contains quotable sentences, which suit AI assistants
• stays readable and relevant for your buyer personas

In short, additiv combines expertise in PR, content, SEO and AI visibility with a solid understanding of how modern AI models analyse and use content.

With its AI visibility services, additiv makes sure AI systems know your brand and cite it. More and more decision-makers look for answers in ChatGPT, Claude, Google’s AI features or Microsoft Copilot. A brand that does not appear there is not recommended. Our approach:

1. AI visibility audit: we analyse how AI systems see your brand today, in which context and compared with competitors.
2. Content optimisation for citability: clear statements, unambiguous facts, a clean heading structure and machine-readable formats.
3. Source placement: AI models draw on trusted sources such as trade media, Wikipedia, industry portals and your own website. We place your brand in these sources.
4. Monitoring and reporting: we track how your visibility in AI answers develops and adjust the strategy.

Yes, additiv won Bronze at the Deutscher PR-Preis 2026 (German PR Award) in the category Technology and Innovation Communication, for the campaign “From hidden champion to thought leader: additiv and Sereact build trust in AI for logistics”. In 2025 additiv and Sereact were shortlisted for the PR Report Awards, an award of the German communications industry, with the project Embodied AI. From more than 400 entries, the work was nominated in two categories and reached the top 30. What matters most to us is communication with a noticeable effect on sales and brand.

additiv works across a broad range of technologies:

• IT and SaaS
• mechanical engineering and automation
• Industry 4.0 and IoT
• robotics and AI
• deep tech and hardware start-ups

additiv’s projects come from the whole industrial value chain, from logistics and robotics to chemicals, mechanical engineering and industrial software. A selection of current and former clients: Logistics and intralogistics: Hubtex, Dimos, Unicarriers, Stabau, Linde, Safelog, Cellumation, 6 River Systems, AMI, Elvedi, Remmert, item Industrietechnik. Logistics software and platforms: PSI, EPG, Logistics Reply, Open Logistics Foundation, Synaos, Remira, Topsystem, Relex, SimPlan, Sievers Group. Mechanical and plant engineering: Amandus Kahl, Deguma, EWM, DN Solutions, Schwarze-Robitec, Sauter Feinmechanik, Boge Kompressoren. Robotics and AI automation: Sereact, Safelog, Wiferion, Cellumation, 6 River Systems, Synaos. Industrial software and IIoT: PartSpace, Symmedia, Peakboard, Syncron, iteratec. Chemicals, materials and components: Henkel Adhesive Technologies, Bodo Möller Chemie, Deloro, Taniobis, Voss Fluid, Misumi, EMKA. Steel: Swiss Steel Group, Cogne Edelstahl, Günther + Schramm, Steeltec, Schmolz + Bickenbach, Hoberg & Driesch. Industrial and logistics real estate: Panattoni, Goodman, Scannell Properties. Start-ups and scale-ups: Wiferion, Synaos, Sereact, Myleo/dsc, Peakboard, PartSpace, How.FM, Almer Technologies.

Yes, additiv offers social media as a retainer, with a clear focus on LinkedIn. Many clients combine it with PR. We take on:

• Organic LinkedIn editorial work for company pages and the personal branding of executives
• Content planning and posting aligned with PR and campaign topics
• Community management and engagement
• Corporate influencer workshops
• LinkedIn campaigns with sponsored content and lead gen forms

Depending on goals and target group we extend the channel mix, for example with event communication.

Yes, content marketing is a central part of additiv’s work as a B2B communications agency. We develop planned content that accompanies your target groups along the whole customer journey, from first attention to the purchase decision. Relevant content generates leads and positions your company as an expert. Our campaigns address the specific challenges of your target group with answers that convince. additiv has developed content for industrial B2B companies for almost 30 years. More on our page about content marketing.